LEADERSHIP INSIGHTS

The importance of theory in coaching: A lifelong journey, not just a skill

In the fast-paced world of coaching, many aspiring coaches find themselves asking: "Why is there so much theory to learn? Can’t I just go away and read it?"

Abz Salloum
Skills Coach | Thu 20 Feb
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The importance of theory in coaching: A lifelong journey, not just a skill

This question is understandable. Coaching is not just about acquiring a set of tools, it’s about developing a way of thinking, being, and relating to others. While practical application is essential, understanding the theoretical foundations of coaching is what sets truly transformational coaches apart.

Why is theory so Important in coaching?

Theory is not just an academic exercise; it underpins effective coaching practice in three critical ways:

1. It provides a strong foundation: Just like a doctor needs medical knowledge beyond symptoms, a coach needs an in-depth understanding of human behaviour, motivation, and change. Psychological theories such as Gestalt, Transactional Analysis, and Cognitive Behavioural Coaching give us frameworks to support deep, sustainable transformation.

2. It enhances critical thinking and adaptability: A coach who understands theory can think on their feet, adapting to the needs of their clients rather than relying on a rigid set of questions or techniques. It’s the difference between following a script and truly listening, responding, and facilitating insight.

3. It supports ethical and responsible practice: Coaching involves guiding people through challenges that impact their careers, emotions, and even identity. Without a strong theoretical foundation, coaches risk working superficially or worse, causing harm by failing to recognise deeper psychological or systemic issues.

Case study: The power of theoretical depth in coaching

Consider Sarah, a new coach eager to start working with clients. She focuses on powerful questioning techniques but avoids deeper theoretical study. When a client struggles with limiting beliefs rooted in childhood experiences, Sarah feels out of her depth. She offers surface-level solutions that don’t create lasting change.

Contrast this with James, another aspiring coach who commits to studying coaching psychology. By understanding Carl Rogers’ Person-centred Approach and Carol Dweck’s Growth Mindset Theory, James supports his client in reframing their beliefs, leading to meaningful and lasting transformation.

Both Sarah and James have the same passion for coaching, but one has invested in understanding the why behind the how, making all the difference.

The desire to learn at pace: Why do aspiring coaches feel the urgency?

Many aspiring coaches are driven by a deep desire to help others and feel a sense of urgency to master their craft. This often leads to a hunger for quick results and a frustration with the depth of study required.

However, true coaching mastery is not about speed - it’s about depth, reflection, and embodied learning. Reading theory is valuable, but engaging with it through real-life application, supervision, and reflective practice is what transforms knowledge into wisdom.

Powerful reflective questions for aspiring coaches

For those embarking on their coaching journey, here are some reflective questions to consider:

  • What kind of coach do I want to be, one who applies techniques, or one who facilitates deep transformation?
  • How does my current understanding of coaching theory shape the way I show up for my clients?
  • What assumptions do I have about learning coaching, and how might they be limiting my growth?
  • Am I prioritising speed over depth in my coaching education? If so, what might I be missing?
  • How do I balance the desire for action with the need for reflection in my learning journey?

Final thoughts

Coaching is not just a skill, it’s a lifelong commitment to learning, growth, and transformation. Theory is not a barrier to practice; it is the very foundation that makes powerful, ethical, and sustainable coaching possible.

So rather than asking, “Why is there so much theory?”, perhaps the real question is:

“How can I embrace theory as an integral part of my journey to becoming the best coach I can be?”

What are your thoughts on the role of theory in coaching?

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