AIDA
The AIDA concept explains successive stages buyers go through when making a decision to buy (or not to buy) a product and describes a four-step process that firms follow to reach prospective buyers.
Balance Sheet
The balance sheet provides a good picture of the financial health of a business and is a tool used to evaluate liquidity. The concept helps small business owners, managers and practitioners to quickly grasp this financial term and to understand and identify the strength and capabilities of the balance sheet.
Balanced Scorecard
This concept offers a practical guide to using the Balanced Scorecard and is designed to assist executives to benefit from this strategic management technique.
Benchmarking
The concept will help organisations to measure current performance levels and identify opportunities for improvement. It explains how to identify strengths, weaknesses and success factors in benchmarking.
Brand Management
This concept has been designed to equip marketing professionals with the knowledge necessary to successfully manage brands within their organisations. It discusses the main principles of brand management and reviews the technique’s constraints and benefits.
Business Ethics
Businesses face ethical issues and decisions almost every day. The concept explores what is means for companies and what they can do to coordinate the interests of their stakeholders.
Business Innovation
The concept explores innovation and how it can create and capture value for organisations. It will provide professionals with a basic understanding business innovation.
Business Intelligence
The theory reviews the notion of Business Intelligence and discusses the conditions necessary to make good decisions. It also explains how it helps organisations to unlock the hidden potential of data.
Business Process Improvement
Business process improvement (BPI) can enhance internal organisational efficiency and change the way organisations function. The concept provides an overview of BPI and describes the process and tasks used to support an organisational objective.
Change Leadership
The concept explains why successful and sustainable organisational improvements depend on effective change leaders who know how to create and disseminate a vision, overcome resistance to change and manage conflict. The concept provides examples that illustrate how change leadership has been successfully used in the industry.
Change Management
Planned change management allows managers and practitioners to incorporate specific tasks and events into each stage of the change process. The concept explores how to face highly dynamic and complex environments and how to make the most of an organisational change.
Competitive Advantage
Competitive advantage is a fundamental principle of management in competitive economies. This concept is designed to help business owners to rapidly understand those resources that allow business entities to develop and maintain an edge over competitors.
Contract Management
This concept describes different types of contracts, effective contracting methodologies and the benefits of contract management activities.
Corporate Social Responsibility
This concept explores the different ways in which CSR is defined and provides an account of success factors and business evidence.
Crisis Management
The concept treats 'crisis management' as a relatively new field of business and management research. You will learn how to promptly respond to a crisis and how to ensure that business continuity plans can be effectively executed and managed.
Customer Satisfaction
This concept discusses the notion of customer satisfaction and provides a critical examination of the strengths and pitfalls of organisational practice. The concept also suggests how to increase customer satisfaction by offering a step-by-step guide.
Customer-driven Strategy
Customer-driven strategy is an essential business philosophy that all organisations should embrace. The concept provides a detailed summary of the key elements of customer-driven strategy and offers critical implementation advice and success factors.
Diamond Theory of Competitive Advantage
The concept examines the Diamond Theory of Competitive Advantage and explores the impact of the national environment on international competitive performance. It offers useful business evidence and lists the weaknesses and advantages of this theory, as well as professional tools that can direct you to further resources.
Direct Marketing
This concept will help practitioners to develop and consolidate their understanding, knowledge and application of direct marketing principles and techniques. It reviews the theory and provides practical tools, business applications and implementation information related to direct marketing.
Diversity Management
Effective workplace diversity management policies have been demonstrated to aid creative thinking processes and innovation. Case study evidence from a variety of sectors and implementation advice is provided to help managers increase the success of diversity management initiatives.
Due Diligence
The concept provides convenient access to a range of information on due diligence, as well as some case evidence demonstrating how it influences organisations. It also reviews success factors and lists the main benefits of due diligence activities.
Emotional Intelligence
High levels of emotional intelligence benefit individuals in any occupational field. The concept describes three types of model that help us to understand the notion of Emotional intelligence and reviews a wide range of benefits, weaknesses and key success factors.
Employee Engagement
The concept explores the significance of employee engagement and the factors that influence the extent to which employees are committed to organisational goals, mission and vision. It also provides an insight as to how organisational employee engagement can increase productivity and decrease staff turnover.
Empowering Employees
More than 70% of organisations today practice some form of empowerment initiative. The concept explains how companies introduce empowerment practices and the reasons they are pursuing when doing so.
Entrepreneurship
Entrepreneurship is a highly relevant concept for those leading and working in organisations and not just those starting new ventures. This concept covers technology, creative and social enterprise dimensions and introduces the types and main principles of entrepreneurship. The creation of an entrepreneurial culture is also addressed.
Game Theory
Game theory is a highly influential theory in business, economics and politics. The concept explains the origins of game theory and the key ideas behind the theory and uses case studies from across different industries and sectors to illustrate how game theory has been used in practice.
Hierarchy of Needs
Maslow’s Hierarchy of Needs outlines five levels of human motivation: physiological, safety, belonging, esteem, and self-actualisation. It provides businesses with insights to enhance employee engagement, improve performance, and develop strategies that align with core motivational drivers for impactful results.
Human Capital
The view of human resources as a form of capital is not new, but only recently practitioners and academics have turned their attention to the benefits of the efficient employee management. The concept describes these benefits and reviews the success factors and implementation information that will help you improve your HR strategies.
Innovation Management
The concept determines the critical factors of innovation management. It reviews the managerial practices of successful innovators and summarises the strengths and limitations of innovative approaches.
Kaizen
Kaizen is a Japanese word typically translated as 'continuous improvement'. The term refers to the strategy of making small improvements on a continuous basis. The concept will help managers and practitioners to better understand how to benefit from applying Kaizen in their organisations.
Knowledge Management
This concept provides a review and interpretation of previous work on knowledge management and offers a comprehensive account of benefits achieved by properly managing knowledge, implementation information and success factors.
Leadership
Good leaders are continually working on, and studying to improve, their leadership skills. This technique explores what makes a good leader and covers the characteristics of good organisational leadership.
Managing Global Virtual Teams
Improve productivity by 5%+, save on property costs and lead on staff retention by managing virtual teams well.
Market Segmentation
The concept describes three stages that form the process of market segmentation and explores the reasons for segmenting the market. The concept also reviews the advantages of market segmentation and provides examples of how organisations have achieved stronger positioning through this technique.
Marketing Mix
The concept explains McCarthy’s 4P classification of the marketing mix and compares it with the developed later 7Ps classification. You will also find some practical examples and recommendations on how to implement it in your organisation.
Matrix Management
The concept explains how organisations design matrix structures to create dual-reporting structures. It illustrates with case study examples across different industries and sectors the advantages and disadvantages of this organisational form and some of the success factors for designing effective matrix structures.
Mentoring
The concept explains the value of introducing formal mentoring schemes within organisations. It also explains the typical characteristics of a formally-structured mentoring programme, together with the most common implementation steps and objectives which are normally agreed by the mentor and their protégé.
Performance Appraisal
Performance Appraisal is a systematic evaluation of employee performance that can be used to understand their personal abilities for further growth and development. The concept reviews the objectives of performance appraisal, its advantages, and implementation steps.
PESTEL Analysis
A PESTEL analysis is a tool used to assess external factors influencing an organisation’s success. By examining political, economic, social, technological, environmental and legal elements, businesses can anticipate risks, seize opportunities and adapt strategies. Often paired with SWOT analysis, PESTEL supports informed, future-focused decisions.
Portfolio Management
Portfolio management requires making decisions about investment mix and policy, matching investments to objectives, asset allocation for individuals and institutions, and balancing risk against performance. The concept explores these in more detail and offers a few case studies on how companies across different sectors benefit from it.
Product Life Cycle
Product life cycle refers to the stages through which a product or a product category bypass. The concept describes the four stages and offers some practical suggestions on how companies can use product life cycle information in their strategy development and marketing operations.
Public Relations
The goal of this concept is to provide an understanding of the nature of the profession and practice of public relations. This concept covers the development and history of PR, major theories that inform it, role and position of PR in the organisation, and skills and requirements for success in PR.
Quality Management
The concept focuses on quality management practices and their role in establishing and sustaining competitive advantage. It reviews the main capabilities, success factors and useful implementation information.
Sensitivity Analysis
This concept is designed to assist decision-makers to identify the variables which affect cash-flow forecasts and expose inappropriate projections.
Strategic Planning
This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.
Supply Chain Management
The concept reviews SCM and its boundaries in terms of business functions. It also examines current practices, trends and issues in supply chain management, as well as the critical success factors of SCM and some business evidence.
Time Management
Managing time effectively is essential to maximise performance. The concept offers a review of different time management techniques and highlights the main benefits, success factors, as well as some practical application steps and case evidence.
