Business in brief library

Strategy and Planning Techniques

Leveraging

Leveraging

Stepping up on the capital front displays credibility to other parties. This concept describes the principles of leveraging and discusses its risks and advantages.

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Firms that improve their logistics can achieve significant savings and improve efficiency. This concepts explains the components of distribution and logistics and how they can be optimised, and provides insights into implementing logistics and supply chain management, as well as different types of measurements.

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Management by Objectives

Management by Objectives

This concept describes the popular management by objectives approach. It offers insights into the strengths and drawbacks of this technique using research evidence and case studies from across different industries, as well as advice on effective implementation.

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Managing Bring-Your-Own-Device Practice

Managing Bring-Your-Own-Device Practice

Bring-your-own-device is a popular and flexible IT policy allowing employees to work on their own devices. The concept explains the pros and cons of implementing BYOD policies and provides essential advice on managing these policies successfully - and most importantly, securely.

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Managing Open Innovation

Managing Open Innovation

This concept summarises the benefits of open innovation, presents the challenges and limitations of adopting open innovation technologies and captures best practice and experiences from real-life industrial open innovation projects.

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Market Positioning

Market Positioning

The concept addresses one of the greatest challenges faced by marketing managers in today’s global markets and explores the importance of formulating competitive product positioning and a detailed marketing mix.

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Mass Customisation

Mass Customisation

Mass customisation revolutionised the ability of companies to develop, produce and deliver affordable goods and services quickly. The concept explains the rise of mass customisation, its advantages and disadvantages and strategies for implementing mass customisation successfully.

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