Business in brief library

Sales and Marketing Techniques

Marketing Mix

Marketing Mix

The concept explains McCarthy’s 4P classification of the marketing mix and compares it with the developed later 7Ps classification. You will also find some practical examples and recommendations on how to implement it in your organisation.

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Marketing Research

Marketing Research

Market research is a widely used tool for discovering opportunities in the market. Consider strengths, weaknesses and success factors and learn how to aid marketing decision-making with a five-step implementation plan.

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Marketing Strategies

Marketing Strategies

The marketing strategy concept clarifies terms and describes basic principles of target markets and marketing mix.

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Multi-Channel Distribution Systems

Multi-Channel Distribution Systems

Multi-channel distribution systems are an important strategic issue in marketing and e-Business. Strengths and drawbacks of using multi-channel distribution systems are provided alongside, how to implement these systems, and various measures and ways to maximise success.

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Multilevel Selling

Multilevel Selling

Multilevel selling is a marketing sales system that focuses on using independent distributors. The concept discusses the advantages and drawbacks of this approach and explains how to build multilevel sales channels effectively.

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Narrowcasting

Narrowcasting

Narrowcasting is an important technique in broadcasting and advertising. The concept uses illustrative case studies from across different industries to explain how narrowcasting can be used to target niche audiences to increase sales and build brand loyalty.

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Need Satisfaction Selling

Need Satisfaction Selling

Understanding customer needs is paramount to delivering a great sales experience. The concept elucidates the key factors for implementing needs satisfaction selling and how sales people can engage customers effectively to build trust and loyalty.

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Niche vs. Mass Marketing

Niche vs. Mass Marketing

This concept compares niche and mass marketing strategies and discusses different methods of applying these marketing strategies.

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