Business in brief library

Technology Techniques

Shared Services Innovation

Shared Services Innovation

Learn how continuous innovation enables shared service centres to co-create new service offerings and experiences with internal customers, for internal customers. Benefits and challenges of applying shared services innovation are presented, along with step-by-step guidance and success factors for implementation.

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Social Media Management

Social Media Management

Social media management is an essential activity in all modern organisations. The concept explains how to fit social software and social strategies around core business problems and uses case study examples from across different industries to highlight how firms are executing their strategies.

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Social Media Marketing

Social Media Marketing

The concept explains how organisations can leverage social media marketing to build relationships with new and existing customers. It describes the different strategies for implementing social media marketing and the associated strengths and limitations.

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Social Network Analysis

Social Network Analysis

The concept reviews the development of social network analysis, its origins, and main contributors. It introduces the basic concepts and methods of social network analysis, their capabilities and limitations, as well as their business applications.

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Standards and Patents

Standards and Patents

This concept explains why companies need to ensure that their technologies, communications products and components comply with specific standards. Research and case studies highlight legal implications relating to competition and antitrust and offers practical advice on building a patent pipeline.

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Strategic Alignment

Strategic Alignment

Strategic alignment is a fundamental business concept that determines the competitiveness of an organisation. The concept explains how organisations can better achieve strategic alignment to increase growth and profitability - even in the toughest markets and economic climates.

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Strategic Business Units

Strategic Business Units

A strategic business unit is a separate, specialised subsystem in the company which acts as an independent company. Having SBU assists organisations to plan their strategies and make manufacturing decisions. The concept provides a review of the critical issues on an SBU benefits and success factors.

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Strategic IT Acquisition

Strategic IT Acquisition

The complex processes of buying, introducing, adopting, adapting and localising technologies are broken down and guidance is given on development of IT acquisition strategy and measures needed to evaluate the strategy’s effectiveness.

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Survivorship Bias

Survivorship Bias

Survivorship bias is the focus on survivors instead of a broader context that includes those that did not survive. It appears in many arenas: athletics, business, entertainment. For every success, there are others who did not succeed. To properly judge success we must also view failure. Lacking this broader context, we make less-informed decisions.

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